General Motors has taken a move to change the logo after a decade. The purpose of changing is their movement towards electric vehicles. GM’s new logo features lowercase lettering. The production of more electric vehicles should symbolize the logo and creates an image among the general public.
General Motors has revealed three different varieties of new logos i.e. black, traditional GM Blue, and faded light blue to darker blue through the letters. The automaker says the logo means clean skies of a zero-emission future and energy utilized at the Ultium platform.
The electric vehicle platform is named Ultium and all EVs will come equipped with these batteries. The Ultium batteries are first seen in the GMC Hummer EV, Cadillac Lyriq. Furthermore, every EV from GM will have these batteries in the line-up.
General Motors has made the plans for getting 30 electric vehicles in the market by 2025. They are expanding their business and investing $7 billion in electric vehicles and autonomous technology through $2025. The change of logo is to show the people where General Motors is heading in the future.